
No Surprises Later: The New Client Call Isn’t a Sales Pitch, It’s an Expectation Check
I’ve been on hundreds of new client calls over my almost 21 years managing paid […]
(because we all need a little knowledge boost sometimes)
TL;DR In SEO, we hear this question from clients all the time: “Why do we need to blog?” Understandably, they want to focus more on pages that more frequently drive…

I’ve been on hundreds of new client calls over my almost 21 years managing paid […]

Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies […]

Today, Google accounts (Gmail, Google Workspace, etc.) are interconnected with so many different services, making […]

TL;DR: The most effective way to invest your social media budget is to treat paid […]

AI gets a lot of credit right now for being fast, smart, and endlessly capable, […]

Google uses a framework known as E-E-A-T – which stands for experience, expertise, authoritativeness, and […]

Onboarding a new client is one of my favorite parts of the job. It’s an […]

As digital marketing continues to evolve and place a heavy reliance on Artificial Intelligence (AI), […]

As search habits and the way information is presented evolve, presenting valuable and accessible content […]
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