Generative AI (GenAI) has quickly moved from a buzzword to an everyday marketing reality. What once took weeks of designing, filming, or drafting can now
As Google Ads has evolved, video ads have become increasingly important for reaching new customers. The use of YouTube and other short-form video content platforms
Managing budgets on Google Ads doesn’t have to be stressful. There are many features available that can help you manage your budgets, find opportunities to
Google Ads keeps leaning harder into automation, and it’s not slowing down. That’s not necessarily a bad thing! AI Max for Search and Performance Max
Google recently announced that it will soon be rolling out a new feature for Local Service Ads. Starting on October 20th, 2025, all existing Local
As digital marketing gets more automated, it’s becoming increasingly important that advertisers feed their advertising platforms with the most accurate data possible. Why Tracking Calls
TL:DR: Ads are starting to appear in Google’s AI Overviews/AI Mode and Microsoft Copilot, but only if your existing campaigns are optimized. Google requires Search,
TL;DR: Seasonal trends in PPC are predictable—plan ahead to maximize results and avoid wasted spend. Use historical data, Google Trends, and analytics to identify peak
TL;DR: To get the best results from your pay-per-click (PPC) agency, you need more than a budget. In today’s evolving search landscape, where AI and
TL;DR: Paid search campaigns for service-based businesses succeed when you focus on lead quality and actionable data. Unlike e-commerce, where conversions are directly tied to
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