The proverb ”you get what you give” is extremely important in the world of digital marketing. With the way that bidding algorithms run in platforms
Despite the path of automation and signals that Google is walking down, it’s still mostly an intent-driven platform. It’s why search campaigns remain the standard
AI-generated creative is already changing how advertisers approach visual production. With Google’s Gemini platform rolling out deeper integrations across Google Ads, its built-in image generation
When Keywords Ruled PPC If you’ve been in PPC as long as I have (nearly 20 years, but who’s counting?), you remember when everything in
OpenAI announced in January 2026 that ads would begin appearing in ChatGPT. This is a big deal. The company that changed how millions of people
TL;DR: Paid Search didn’t technically get worse. Google Ads and Microsoft Advertising now judge performance based on whether clicks can reliably turn into outcomes. That
The conversation around AI in paid Search has shifted. It’s no longer about whether you’re using these tools; it’s about how much control you’re willing
A Tactical Breakdown of Bridging the Gap Between Data and Reality In the current digital advertising landscape, a “gate” has opened. We have moved past
I’ve been on hundreds of new client calls over my almost 21 years managing paid advertising accounts at JumpFly, and many times I can tell
Even when starting new Google Ads campaigns, it is recommended to use smart bidding strategies unless there is a specific reason to run on manual
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